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Who is Hass?

The name HASS - we see it in every grocery market marking the most common variety of avacado in the world. The chocolatey pebble-skinned avacado was named after its original cultivator Randolf Hass, a mailman with a green thumb in the late 1920s. He patented the variety and partnered with nurseryman Harold Brokaw, and rest of the story made California the source of what is now a billion dollar crop industry. The key to the Hass success is its long growing season, good quality fruit and high yielding crop. 

It's that time of year to whip-up a good homemade guacamole, salsa and enjoy a margarita.


Turn any meal into a fiesta by serving guacamole as a healthy dip.

Guacamole is a delicious Mexican specialty that can be used as a dip, sauce, topping or side dish. In Southwest cuisine, guacamole is used as an appetizing dip or one of the toppings and/or fillings of enchiladas, tacos, tostadas, or burritos. Guacamole tastes best when you use fresh cilantro and ripened avocados. A ripened avocado will have a sweet aroma and be soft to the touch. Guacamole is also wonderful as a cold sauce for grilled meats or fish and this versatile, flavorful dish is easy to make, only sixty seconds onc you have ingredients chopped. 

George’s ’60 Second Guacamole 
From George Hirsch Living it UP! TV series 
Recipe by George Hirsch | www.chefgeorgehirsch.com

makes 1 cup 

2 ripe avocados, room temperature 
Juice of two limes 
2 Tablespoons sweet onion, chopped fine 
2 cloves garlic, minced 
1 jalapeno, deseeded and chopped 
2 tablespoons of chopped cilantro 
hot sauce and salt to taste

Press onion and garlic into the side of a medium size bowl with a pinch of salt. Slice avocados in half, remove the seed and scoop out avacado meat from skin with a large spoon. Roughly mash avocado in bowl. 

Squeeze the lime juice all over the avocado. Add chopped jalapeno, chopped cilantro, and hot sauce. Toss and serve immediately. 


Grilling Shoyu 

Get the recipe. Happy Grilling!

Shoyu is another name for Japanese soy sauce, made from fermented soy beans, barley, and salt. It was brought to Japan around the sixth century by Buddist monks. Read More...

Keeping Your Cool While Grilling: Tips + Recipe - Grilling is Happiness -


Early Girl 52

I consider tomatoes gold from the earth. Those who know me know a really good tomato can make my day. Pair it with a really good loaf of bread, fresh mozzarella + a very good olive oil and balsamic, now that's GOOD STUFF! 

Looking forward to a good summer's yield from my tomato plants. This year my tomato plants need a good blast of sunshine and steady heat like spring of last year. So far, it's been a bit too cool, we'll see what the rest of May brings.

I’m anticipating the mouthwatering plates I will create with my seven tomato varieties. I picked varieties with multi-purpose in mind; cooking, sides dishes and just eating tomatoes simply with a drizzle of a good quality olive oil. You'll notice my selected plantings don’t all ripen at once; with the first of the bounty in 52 days and the later maturing in 78 days.

Early Girl, ripe 52 Days

La Roma, ripe 62 Days

Grape, Summer Sweet, ripe 75 Days 

Cherry, Super Sweets, ripe 65 Days 

Burpee Big Boys, ripe 78 Days

Green Zebra, ripe 78 Days

Beefsteak, Beefmaster, ripe 78 Days

Sang Lee Farms: Heirloom tomatoes include: EVERGREEN, STRIPED GERMAN, LEMON BOY, STRIPED CAVERN & mixed specialty cherry tomatoes.

When ripened, I can step right outside my backdoor for a fresh pick, but I also rely on the high quality farm stands thankfully available in my local surrounding communities. The people who organize and support these markets have true passion for sustainable lifestyle and the importance of these quality goods being readily available. Although you can get most seasonal items at any stand, these are some of my best finds at my local farm stands & markets.

Corn, Pikes in Sagaponack 

Cabbage, potatoes, corn & cukes; Falkowski's in Bridgehampton

Veggies, bread, cheeses, Hayground School Farmer's Market, Bridgehampton

Radishes, eggs and chicken; Kings in North Sea 

Jams, honey, bread, Organic Farmer's Market, Sag Harbor

Organic veggies, seafood, East Hampton Farmer's Market, Nick and Toni's Lot - East Hampton

Peaches & apples, Halsey's, Water Mill

Micro greens & heirloom tomatoes (where there are more varities than you can imagine) at Sang Lee Farms, in Peconic-North Fork, LI.

George Hirsch Living it UP! TV SERIES: watch the video 

TV Segment with Fred Lee at Sang Lee Farms

Organic farm : TV Segment George Hirsch Living it UP!