The Original Flavor

What is the first sign of spring to you? Daffodils, birds singing, or is it the return of Major League Baseball? If it’s baseball, then that means there’s a seventh inning stretch with the legendary song "Take Me Out to the Ball Game" (by Jack Norworth 1908) accompanied by consumption of one of America’s oldest snacks. The popularity of that song, still sung today, with the line “buy me some peanuts and Cracker Jack” will be heard throughout baseball stadiums in America this month.

But Cracker Jack is so much more than candy caramel-coated popcorn and peanuts. There is also that special little surprise in each box which still brings smiles to faces on kids of all ages. Did you know these one-of-a-kind prizes are sought after by collectors fetching north of 50k dollars? Hey that’s cool! - which by the way is the meaning behind the term ‘Cracker Jack’ in the 1890’s. I do think the name Cracker Jack is fitting, somehow ‘Cool Jack’ just doesn't have the same ring.

Watch this classic TV commercial from the 1960’s featuring Jack Gilford.