the Tasting, Road to Burger Bash NCYWFF

the Tasting the Testing, Road to Burger Bash NCYWFF

Countdown is 24 Hours and clock is ticking... 

50,000 Burgers grilled in a couple hours---28 Chefs and all for a good cause #NoKidHungry

OK, so my arm was twisted yesterday by Martins Famous Pastry, who is in the know of my secret recipe. 

“George we are so excited! Can we at least share the name of your burger?” 

So, I’ve been outed, here you go, GEORGE HIRSCH’S SLOPPY GIUSEPPE BURGER 

What’s is a George Sloppy Burger? You’ll still have to wait until Friday 3PM. I will say it’s packed with so much WOW you’ll run to the grill this weekend! If I was you I'd plan on getting Martins Potato Rolls at the ready. 

And, no, my burger is not out of a can, but it’s made with a lot of fun & love from my Team of farmers and chefs. More to come on that too. 

Join us on Facebook, Twitter and Instagram to be part of the fun.

George's Burger Bash Secret Tasting-don’t let these undressed burgers fool you

My tasting panel fully agrees with Martins and shares the excitment!

Road to Burger Bash NYCWFF

I'm very excited to announce that I have teamed up with Martins Famous Pastry to grill up almost 2000 burgers + sides for the NYCWFF 7th annual Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray. My top-secret burger will be revealed on October 17th. My tasting panel, sworn to secrecy, had an opportunity for first bites on a new fun spin of America's favorite grilled meat sandwiched between a soft potato bun. Delighted to report that they ate every bite with smiles on their faces, giving big thumbs up all around!

Follow me on Facebook and Twitter for more on the Road to Burger Bash. 

BB8 GSG Martins Release Announcement Oct 2.tiff

Chef George Hirsch Secret Burger for 7th Annual Burger Bash Meanwhile, there's no need to wait until October 17th to light up the grill with one of my other winning burgers.


Chef George Hirsch Ultimate Turkey Burger

George’s Ultimate Turkey Burger

Recipe By Chef George Hirsch | Makes 6-8 burgers | George Hirsch Living it UP! cookbook

2 pounds lean ground turkey

1/4 cup finely chopped onion

2 Tablespoons bbq sauce

1/4 cup finely chopped mushrooms

2 jalapeño peppers, grilled for about 3 minutes, seeded and chopped

1 Tablespoon chopped fresh cilantro

Freshly ground black pepper to taste

Accompaniments: potato rolls, lettuce, sliced tomato and cranberry relish

In a 2-quart mixing bowl, combine all of the ingredients and mix with a fork, taking care not to overwork the meat. Divide into 6 or 8 equal portions and form into 3/4 inch thick patties. Cover and refrigerate for 2 hours. Preheat the grill to medium-high. Place the burgers on a hot grill and cook about 4 inches from the heat source for 2 minutes per side, turning once. Lower the heat slightly and cook for another 7 or 8 minutes, or until done.