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GEORGE HIRSCH — Chef + Lifestyle TV / Radio Host
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George’s Double Chocolate Brownies

George Hirsch January 26, 2026

Know Your Cookie:

A brownie is a sheet cookie, as its soft batter spreads across a sheet-like pan to bake. Other types of sheet cookies include blondies and rainbow cookies. After sheet cookies are baked, they can be cut into squares, rectangles, or any other shape when cool. 

This is an often-requested recipe from George Hirsch Lifestyle. It is ideal for every occasion. Enjoy it as is, or upgrade it by topping it with your favorite ice cream. The brownie derives its character from a deep, rich cocoa base for the chocolate flavor.

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Did you know chocolate is a winter mood booster? Dark chocolate contains the amino acid tryptophan, a well-recognized serotonin producer. It’s also one of the best food sources of magnesium, an essential mineral that allows the body to relax. 

A one-ounce serving of dark chocolate contains 64 mg of magnesium. That’s 16% of the recommended daily intake. Add to that an abundance of other essential minerals, antioxidants, flavanols, and prebiotic fiber—all of which make us feel better in more ways than one.

Double Chocolate Brownies

chefgeorgehirsch.com | George Hirsch Lifestyle 

Makes 12-18 Brownies

2 cups all-purpose flour

1/2 teaspoon baking powder

1/2 teaspoon baking soda

1 teaspoon salt

1/2 pound (2 sticks) of sweet butter, softened at room temperature

2 cups granulated sugar

4 eggs, beaten

1/2 cup unsweetened cocoa powder

1 teaspoon pure vanilla extract

1 1/2 cups chopped pecans or walnuts

1 1/2 cups semisweet chopped chocolate pieces or chocolate or butterscotch chips

Preheat the oven to 350 degrees. 

Grease and flour an 8 x 12 x 2-inch baking pan and line it with a parchment paper baking sheet.

In a small bowl, mix flour, baking powder, baking soda, and salt well. Set aside.

Cream butter in a mixing bowl until light and fluffy. Add granulated sugar and cream on high speed for 2 minutes, until light and fluffy. 

On a low speed, add vanilla and eggs, one at a time, stopping the machine from scraping down the bowl well after each addition. At low speed, add flour and cocoa powder to the butter mixture and mix until flour is absorbed. Do not over-mix. 

By hand, fold the pecans and chocolate in with a rubber spatula.

Optional: if using coconut, mix 3/4 of coconut with pecans and chocolate. 

Using a spatula, spread the batter into a baking pan, making sure the batter is spread evenly and smooth. 

Bake for 25-30 minutes. Be careful not to overbake. Brownies are baked when pressed. The cake springs back when pressed lightly with your finger, or a toothpick comes out clean. Cool in the pan for 2 hours, and cut the brownies into rectangle or square pieces.

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In baked goods, sweets Tags George's Brownies, Double Chocolate Brownies, PBS Brownie Recipe, CreateTV Brownie Recipe, Best Chocolate Brownies, George_Hirsch_Lifestyle Brownies, as seen PBS, as seen CreateTV, as seen George_Hirsch_Lifestyle, tailgate brownies, how to make brownies, best brownie recipes, easy brownie recipe, chocolaty brownie recipe

Gameday Chili

George Hirsch January 22, 2026
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Entertaining a crowd during Gameday Season?

Then, it's time to fire up the cooktop and start chopping. Those flavors will come together deliciously by gameday. This recipe calls for one bottle of IPA beer, my favorite from my local microbrew. I always advise you to use only what you would drink! 

This basic chili recipe combines several flavors of the Southwest. 

Options: Turkey and pork can be substituted for beef and combined for ultimate flavor. To make it vegetarian, use eggplant, squash, and extra onion in place of the meat.

IPA Chili  

Makes 6- 8 servings

chefgeorgehirsch.com | George Hirsch Lifestyle

2 pounds sirloin or chuck - cut into 1/2 inch pieces or a ground beef combo

4 slices maple maple-cured bacon, chopped

10 cloves garlic, chopped

1 cup sweet onion, chopped

4 scallions, chopped

2 jalapenos, seeded and chopped

1 fresh serrano chili pepper, chopped

1 Tablespoon each: cumin, oregano, basil, and thyme

1 teaspoon cinnamon

12 ounces of a good microbrew IPA

2 cups canned plum tomatoes with juice, chopped

1 Tablespoon cider vinegar

1 16-ounce can of red beans, rinsed and drained

2 Tablespoons cilantro

Preheat a large soup pot over medium-high heat.

Add bacon and allow the bacon to get a light golden color. Add garlic, onion, olive oil, scallions, jalapenos, and serrano, and cook for 2-3 minutes, stirring occasionally.  Add beef and cook until it becomes lightly browned.  Drain off any excess fat. Season with cumin, oregano, basil, hot pepper flakes, and cinnamon. 

Add beer and reduce liquid for one minute; add tomatoes and vinegar. 

Lower the temperature to a gentle simmer. Stir, cover the pot, and cook for 1 1/2 hours, stirring occasionally. Add beans and cook for 30 minutes or until the meat is tender. 

LISTEN SATURDAY Feb 10th and SUNDAY Feb 11th at 10AM

13 EPISODES on 4 HD-DVD Disk Set, season one
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13 EPISODES on 4 HD-DVD Disk Set, season one
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Gather 'Round the Grill Cookbook, Vintage (new)
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In entertaining, entre, events, meat, microbrews Tags Chili Recipe, Cooking with Beer, Entertaining Ideas, George Hirsch Recipe, IPA, Party Recipes, gameday-chili-recipe, Super Bowl Chili, PBS chili, CreateTV recipe

In Hot Chocolate Caramel

George Hirsch January 20, 2026
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The winter season is upon us, so hot chocolate seems like a very appropriate beverage. Homemade hot chocolate is everyone's favorite, even us big kids. This is my spin on hot chocolate, and it has put smiles on many faces.

One study has shown that the smell of chocolate may actually relax you by increasing theta waves in the brain. Yes, we all have them.

Does chocolate contain any nutrients? Yes, it does, in small amounts. A 1.5-ounce milk chocolate bar contains recommended daily values of the following vitamins and minerals:

 • 3 grams of protein • 15% of the Daily Value of riboflavin • 9% of the Daily Value of calcium • 7% of the Daily Value of iron

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George's Hot Chocolate Caramel

Makes 6 Servings 

chefgeorgehirsch.com | George Hirsch Lifestyle

1/3 cup pure cane granulated sugar

1/3 cup unsweetened good cocoa powder

1/3 cup water

8 caramel candies

6 cups milk (whole milk for best results)

mini marshmallows or whipped cream

1 ounce brandy (optional) see Directions Below

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In a large saucepan, combine sugar, cocoa powder, and water. Cook and stir over medium heat until sugar is dissolved. Add candies and stir until melted. Stir in milk. Heat through. Top with brandy. Pour into a mug and top with mini marshmallows or whipped cream.

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In drinks & beverages Tags chef george tv, george hirsch chef, hot chocolate recipe, real hot chocolate, PBS Hot Chocolate, CreateTV hot Chocolate, George_Hirsch_Lifestyle Hot Chocolate, winter warm beverage, how to make hot chocolate, easy hot chocolate recipe, tasty hot chocolate recipe, flavorful hot chocoate recipe, hot beverage recipes, real hot chocolate recipe, making hot chocolate from scratch, chocolate beverage recipe

Sour Cream Coffee Cake

George Hirsch January 17, 2026
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Would you like a slice of old-fashioned-style cake that is equally good for a morning coffee break, mid-day snack, and even dessert? Then this is it. 

What I really like about this cake is that it isn't overly sweet. I created this recipe using all-purpose flour, not cake flour, which makes a denser crumb with a nice texture. The dairy mix of sour cream, yogurt, and milk is a harmonious trifecta in achieving a light and flavorful addition to every slice. Use good fresh eggs + butter, and you'll have a hit. 

I do warn you with caution - when you catch the first aromas of this cake baking in the oven, you will be tempted to stand by with a knife at the ready. But please wait for the cake to cool completely for a couple of hours. Slicing this coffee cake prematurely will allow steam (or moisture) to escape, thereby making for a drier cake when it cools. So please resist until it cools. This recipe also doubles as a test of patience. Enjoy!

No bundt pan, no problem! Coffee Cake Pie

No bundt pan, no problem! Coffee Cake Pie

Sour Cream Coffee Cake

Makes a 9" Bundt Pan, about 10-12 slices

 chefgeorgehirsch.com | George Hirsch Lifestyle 

For the Crumb Topping:

1/2 cup light brown sugar

6 Tablespoons sweet butter, softened

1 cup flour

1 teaspoon cinnamon

2 teaspoons vanilla

1/2 cup chopped pecans or walnuts

Place the butter, brown sugar, flour, cinnamon, and vanilla in a bowl and crumble together with your fingers until it forms a crumb mixture. Add in the nuts—reserve and mix the cake batter.

For the Cake: SEE RECIPE BELOW

Tomato Soup web.jpg
coffee+cake.jpg

1/2 cup sweet butter, one stick softened

1 cup sugar

2 eggs, beaten

2 cups All-Purpose Flour

1 teaspoon baking powder

1 teaspoon baking soda

1/2 teaspoon salt

1/2 cup sour cream

1/2 cup low-fat plain yogurt

1/4 cup 2% milk

1 teaspoon vanilla

1/2 teaspoon fresh-grated orange rind

Grease and flour two 9-inch pie pans, or a tube, Bundt-style, or a regular-sized 9 1/2-inch baking pan.

Cream together the butter and sugar until light and fluffy. Scrape the sides of the bowl with a spatula. Mix in eggs, vanilla, and orange zest, one at a time. Scrape the sides of the bowl again.

In a separate bowl, mix the flour, baking powder, baking soda, and salt. In a separate bowl, combine sour cream, yogurt, and milk. Add the flour mixture to the butter mixture alternately in three stages with the sour cream, yogurt, and milk mixture, stirring and scraping the bowl with a spatula after each addition. Mix until just blended. Do not over-mix.

Place half the batter in the pan and sprinkle with half the topping mixture. With the back of the butter knife, swirl the batter slightly to mix the crumb mixture slightly into the bottom of the cake batter. Add the remaining batter, then the crumb topping.

Bake coffee cake in a preheated 350°F oven for 30 to 35 minutes or until the cake tests are done. Cool for 15-20 minutes; remove from the pan by placing a large plate over the top of the cake, and invert the pan. Tap the sides of the cake pan to free the cake from the pan, place a serving platter over the bottom, and invert again. The crumb topping should be on the top side to serve. Allow cooling at least 2 hours (if you can) before slicing!

Cover the cake once fully cooled.

13 EPISODES on 4 HD-DVD Disk Set, season one
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13 EPISODES on 4 HD-DVD Disk Set, season one
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Gather 'Round the Grill Cookbook, Vintage (new)
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George Hirsch Living it UP! cooking & lifestyle book George Hirsch Living it UP! cooking & lifestyle book
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In baked goods, desserts Tags Sour Cream Coffee Cake, from George Hirsch Living it UP! Cookbook, old-fashioned-Sour-Cream-Coffee-Cake, George_Hirsch_Lifestyle coffee cake, breakfast cake, PBS coffee cake, createTV coffee cake, morning cake, afternoon cake, Tea cake, cake with tea, cake with coffee, coffee cake pie, how to bake, how to make coffee cake, coffee cake recipe, best coffee cake, sour cream coffee cake, best cake with coffee, old fashion coffee cake recipe, easy coffee cake recipe, popular coffee cake recipe, coffee break cake

Toad in a Hole

George Hirsch January 14, 2026
egg-1.jpg

Here's a fun all-in-one-pan kind of breakfast combo - the egg in the hole, aka egg in a basket, or cowboy breakfast, amongst other names. I enjoyed this growing up during family camping trips, but we called it "toad in a hole," which is quite different than the English dish with the same name of sausage links in Yorkshire pudding. 

All you need here is one slice of good bread + one good *pastured egg. Make a hole in the center of the bread. Add a small amount of butter, olive oil, or a little fat from cooked bacon or breakfast sausage in a pre-heated egg pan. Crack an egg in the center of the hole, cook for one minute, and flip (or turn with a spatula). Cook both sides. Top with fresh herbs such as chives, thyme & parsley. Serve immediately; toad optional!

*Benefit of pastured eggs vs. factory eggs:

1⁄3 less cholesterol + 1⁄4 less saturated fat + 2⁄3 more vitamin A + 2 times more omega-3 fatty acids + 3 times more vitamin E + 7 times more beta carotene + 4 to 6 times more vitamin D

13 EPISODES on 4 HD-DVD Disk Set, season one
Sold out
13 EPISODES on 4 HD-DVD Disk Set, season one
$19.95
Gather 'Round the Grill Cookbook, Vintage (new)
Gather 'Round the Grill Cookbook, Vintage (new)
$50.00
George Hirsch Living it UP! cooking & lifestyle book George Hirsch Living it UP! cooking & lifestyle book
George Hirsch Living it UP! cooking & lifestyle book
$24.95
In breakfast Tags Toad in a Hole, Yorkshire Pudding, breakfast menu recipes, egg in a hole, georgehirschblog, Holiday breakfast ideas, Holiday Breakfast recipe, PBS egg recipe, createTV recipe, George_Hirsch_Lifestyle egg dish, quick egg recipe, simple hearty breakfast, healthy eggs, pastured eggs
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